A designer from a young age, Adele Casagrande opened her first fur and leather workshop. She then renamed her business ‘Fendi’ after marrying Edoardo Fendi. Together, they opened their first boutique in 1925 on Via del Plebiscito, a busy street in the heart of Rome. The couple designed and sold designer goods to customers who looked to add refined Italian glamour to their collections. Their first boutique gained immediate success and in the years following their 5 daughters joined the family business, bringing new ideas and energy. In 1965, Fendi collaborated with a young German fashion designer, the late Karl Lagerfeld. A new era was born when he revolutionized and reinterpreted fur, and introduced color to the collection. In fact, it was Mr. Lagerfeld who created the iconic double F motif, which stands for ‘Fun Furs’. The brand emerged under the eye of Karl Lagerfeld and the 5 Fendi sisters after Adele’s passing. Riding in a wave of success, Fendi boutiques were spread globally and the fashion house branched to other designer accessories, like eyewear, in the 1980s.
Artistically led by the third generation of the Fendi family.
High standards of design and elegance maintained.
Enhanced by intricate manufacturing techniques and premium metals.
Born in 1984, Fendi Eyewear is where creativity meets Italian craftsmanship. Premium materials of metals and sublime quality of spring hinges are combined with innovative designs and bold patterns. Fashion seasons come and go, and Fendi Eyewear outlasts all as this eyewear collection is a display of Italian glamor and undisputed elegance. Many fashion houses are named after the founder(s), but what separates Fendi is that it’s still partially owned by the Fendi family. Silvia Venturini Fendi, granddaughter of Adele and Edoardo Fendi, represents the third generation of the Fendi family to ensure the traditions established by Adele and Edoardo Fendi are maintained in all collections. Fendi continues to make history while maintaining the House’s heritage. In fact, the headquarters of Fendi remains in Rome, Italy- the place where it all began.