In 1923, Hugo Boss founded his own clothing company in Metzingen, Germany, where it is still based today. Hugo Boss, along with two partners began producing various clothing items such as shirts, jackets, work attire, sportswear, and raincoats. Due to the economic climate of Germany at the time, Boss was forced into bankruptcy. After reaching an agreement with his creditors, he was left with six sewing machines to start again from scratch. Throughout the 1930s, Hugo Boss as a company regained its footing by producing military uniforms as well as uniforms for the postal service and the national railroad. By 1970, the first BOSS branded suits were produced; by 1984 its first fragrance, and in 1989, BOSS launched its first licenced sunglasses.
Utmost expression of elegant esthetics and innovative design.
Combining quality, functionality, and style.
Made-to-measure mechanics design each frame.
BOSS sunglasses is a brand synonymous with exceptional textiles, design, and fabrication – a true leader in menswear and now in sunglasses. Full of color and innovative fabrics, The BOSS collection inspires a casual feel with a subtle flair of sophistication. The BOSS sunwear collection complements this style with characteristic agility and subtlety. BOSS offers sophisticated, modern collections focused on quality and design to create an impeccable look. BOSS menswear has reached icon status for its tailoring, but offers more than a perfect suit. The collection also features casual and athleisure pieces, presenting a complete wardrobe for fast-paced modern lifestyles.