Sotirio Bulgari, descendent of Greek silversmiths, immigrated to Italy from Greece to express his mastery and creativity by crafting refined silver ornaments, which was adored by English tourists who visited Rome for the traditional Grand Tour. As the business flourished, Sotirio opened another shop in a prestigious area in Via Condotti and welcomed his sons Giorgio and Constantino to the business. When joining, Giorgio and Constantino suggested for the business to focus on high jewelry to take advantage of the family’s fruitful legacy of silversmithing. From the 1940s onwards, the genuine Bulgari style emerged as sunny shades of yellow gold and the sinuous coils of the Serpenti creations began to be embraced. Bulgari pushed the boundaries of jewelry when introducing vivid color combinations of rare stones, and became established as the ‘masters of colored gemstones’. The rise of the Dolce Vita era led the boutique in Via Condotti to become a well known meeting place for movie stars and socialites, which amplified the international fame of the brand. New creative boost with boundless inspirations was born in the early 1970s, and the brand expanded to other accessories, such as eyewear.
Crafted timeless designs and essential shapes are adorned with colored details.
Positioned as highest segment of eyewear as jewelry.
Unmistakable motifs and patterns pay homage to its Greek-Roman roots.
Bulgari Eyewear is works of art that reflect the brand’s fine values of unique glamor and Italian excellence. The crafting of each eyewear is first sketched on design templates. Skilled artisans then select gemstones to elevate and evoke brightness and vividness into each frame, and select pieces are adorned with Swarovski and Austrian crystals. Greek-Roman roots are maintained through captivating designs such as The Serpenti. Symbolizing wisdom, rebirth, and seduction, the snake is a powerful cross cultural symbol of metamorphosis, which draws on the past to reshape the future. Bulgari Eyewear celebrates its Greek-Roman heritage through sensuality of its shapes, sharpness of its lines, and the dazzle of colored details. Truly, Bulgari gives life to creations as it continues to rewrite the rules of jewelry.